The Making Of …. A Logo: The Inspired Executives Logo
Designing the logo for Inspired Executives was an important cornerstone in starting her Executive coaching business. The following story provides personal insights to this highly creative process. Kerstin Jeckel and Karl-Martin Hartmann are artists who do not create logos every day – and not for everyone! If they decide to work with you, you will experience their dedication and ability to completely understand your business. Kerstin and Karl-Martin really get to know those whose corporate design they develop. They fully support their clients’ business and ideas. The ideal logo represents the business concept, its strategy and success in a sustainable way: It is a big challenge and responsibility. Kerstin and Karl-Martin and Annette Czernik have been good and longstanding friends. Annette loves their art, creativity, originality and professionalism. Kerstin and Karl-Martin are quality-driven; they only stop when their inner critic is satisfied. Annette graduated from her international coach training school [...]